We want to inspire and instill confidence in everyone and only offering a limited size range was never even a consideration when we first launched because of that. Because all of our looks are designed in-house, we’re able to make these styles no matter what size you are. So many expensive designers refuse to make their styles above a size 6 or 8, citing that the design or manufacturing process would have to change but that simply isn’t true. That meant making clothes for all body types. We launched offering all clothes in sizes 0-20 because the idea that sparked Choosy was to give everyone access to the looks their favorite celebrities or influencers were wearing.
We’re a diverse team of tech, content, operations, finance, and style specialists and it’s amazing to see how well we complement one another.Ĭhoosy carries plus-sizes in all styles. I love bouncing ideas off of their different perspectives.
After that, I bring my team into the brainstorming process. It’s my first instinct whenever I see something I like on my phone! My screenshots album is a continuously updated mood-board of fashion styles, design quirks, and business ideas. We shifted from a weekly drop model to a monthly drop model, offered faster shipping options, and began to only list items once they have reached our warehouse. We decided that in order to deliver the best experience for our Choosy Baes, we would revamp our production and operational facilities. It was heartbreaking to see girls scramble to find a replacement outfit for their homecoming or honeymoon because the Choosy item they loved couldn’t arrive on time. Because we operated on a made-to-order basis, rather than keeping inventory, our products were arriving 3-5 weeks after a customer would make a purchase. We encountered unforeseen demand, and supply just couldn’t keep up. One of our biggest challenges was production delays. It takes basically dedicating your whole life to your business to perfect it, but when you reach that point there’s nothing more rewarding. Everything from building the perfect team to working through R&D contributes to the greater purpose of running an ethical business that delivers quality to every customer. Getting any business off the ground comes with its own set of unique challenges - it’s how you find a solution to each that will make or break you. What was starting your business like? What challenges did you face along the way? We drop collections every Wednesday at 12:00pm ET based off of what our customers want made, so every collection looks a little different! Shoppers will then have the freshest styles inspired by their fave celebrity / influencer at their doors in as little as two weeks. We use advanced AI and a team of experienced Style Scouts to scour the DMs for the most coveted items and ranking them in popularity to determine which styles to design and produce. While browsing through Instagram, if you see a look that you like, DM the photo to reach our team. It makes Choosy a super convenient way to shop and get style inspiration all in one experience. I then wanted to be able to meet shoppers exactly where they were experiencing that pain-point of “getting the look”, which was on social media. Because of my family’s background, I was very familiar with textile supply chains, and my co-founders and I began to reimagine how we could produce clothes that were still high quality and in-demand, but for a much more accessible price point. I started to look into what really was making these pieces so expensive, and a lot of time it was due to branding and manufacturing. The problem that people ran into time and again was that their favorite celebrities were wearing outfits that cost thousands of dollars, and they weren’t able to get those same looks. I started noticing more comments like ‘ Where can I buy this?’, and not just on my own posts, but on other fashion-focused accounts as well as I was browsing.
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